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The Future of Coffee with James Hoffmann

A bilingual landing page and event visuals for Ekuep's evenings with James Hoffmann, the 2007 World Barista Champion. One invitation, three cities: Riyadh, Khobar and Jeddah, 1–3 November 2022.

My role

Designer – landing page & event visuals

Client

Victoria Arduino x Ekuep

Year

2022

Languages

English and Arabic (LTR / RTL)

tools

XD, Photoshop, Illustrator, WordPress, Elementor

01

Event identity & visuals

The landing page set the look for the whole tour: a bold, all-caps title lock-up, warm coffee tones and a clear order of date, city and venue. The same system carried into the social posts announcing each city and into the materials guests saw on the night.

02

The landing page

Designed in Adobe XD, developed in Elementor over WordPress. The page runs in English and Arabic, with a mirrored RTL layout.

Visit Live Page

03

The event day

Three Evenings, Three Cities, Three Cafés - one long conversation over coffee.